Pandora Modes let users fine-tune their listening experience by choosing from selectable "modes" on their favorite stations, giving them more control over the types of songs they hear.
In the campaign's second spot, "Modes for Every Moment," Khaled demonstrates Pandora's "Modes" station customization feature to Jamaican dancehall artist and collaborator Shenseea, showing how it can be used to create several different musical "vibes" within a single Pandora station. "When Pandora's playing, it sets moods," he says with trademark flair. In it, DJ Khaled animatedly tells an off-camera friend that the music playlists that his guests love so much are actually his favorite Pandora stations. The first ad in the series, "Right Song," is a reproduction of the organic video that initially sparked the campaign.
"With her connection to Khaled's dancehall past and her embodiment of what's next for female artists, Shenseea was a perfect partner for Khaled to help articulate why Pandora's personalized listening experience is so unique." "This campaign allowed us to take one of the most recognizable voices in music and culture and find a real connection with an up-and-coming new artist to illustrate the way that Pandora plays the right songs for any moment," said Jason Campbell, Head of Creative at Translation. "When DJ Khaled loves something, he loves it with every fiber of his being, and I knew that we had to try and capture his authentic passion for Pandora and share it with the world." "It was a completely heartfelt and spot-on expression of what makes Pandora so special - that feeling of having thousands and thousands of music stations at your fingertips that are programmed just for you," says Greenstein. The video made its way to Scott Greenstein, President and Chief Content Officer of SiriusXM, the parent company of Pandora, who was taken by Khaled's sincere and predictably outspoken endorsement. "I usually have to program my own playlists," Khaled proclaims. The genesis of the campaign, which was produced in collaboration with independent creative agency Translation, came from a video of DJ Khaled spontaneously hyping Pandora at a backyard party, where he revealed that the music playlists that partygoers had been loving were actually a selection of his favorite Pandora stations - including Evelyn "Champagne" King Radio, Nas Radio, and Drake Radio. Grammy-winning artist/producer DJ Khaled shows his love for Pandora in new national ad campaign (PRNewsfoto/Sirius XM Holdings Inc.)Īll three of the new Pandora ad spots starring Khaled (including two with Jamaican dancehall artist and collaborator Shenseea) will make their television premiere on BET during the 2021 Soul Train Music Awards on November 28 as part of a multichannel national media campaign across OTT, cable, broadcast, online, social, outdoor, and audio on Pandora and SiriusXM.
0 kommentar(er)
